Recognizing a unique opportunity to explore in depth one of the most potent and challenging themes in the history of literature, a “conceptual” book cover design competition was held in Summer 2010 for Tadeusz Borowski’s This Way for the Gas, Ladies and Gentlemen. Sponsored jointly by Venus febriculosa and the Consulate General of the Republic of Poland in Los Angeles, it was the fourth in a series of such contests that has included Vladimir Nabokov’s Lolita (1955), Umberto Eco’s The Name of the Rose (1980) and Eugenio Montale’s poem The Eel (1948) and whose purpose has been to foster interdisciplinary dialogue between literature and the visual arts and to encourage creativity and exploration in a medium that is more typically bound to the constraints of the marketplace.